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Gin

´Alhambra Distribution´ and ´Ginfest´ are part of the same company.

GinFesT, organises Gin Festivals around Andalucia and Spain. It is a new concept based on hard facts gained from attending similar events in the UK. And seeing the appetite for the general public to spend a day drinking new gins and meeting their producers.
We aim to be the No.1 organiser of gin events in Spain by 2017.
We are busy busy attracting gin producers to come to these events to showcase their outstanding products and we are selling that concept to wholesalers, importers, hotel chains, bar chains, and restaurants in Andalucia, to come to the events to sample new gins and hopefully engage with us and the producers in order to get these great gins in the hands of the Spanish public.

Which is where, Alhambra Distribution comes in;

We aim to be Andalucia´s premier importer and wholesaler of premium and artisan gins from the UK, Ireland and Europe. We want to promote and sell never seen before gins to the public, other wholesalers and the hospitality industry in this great gin loving region.
For us Spain changed the game when it comes to how gin is served.
Spain is where we are based. Andalucia is our home. And our team have the language skills, the gin knowledge and a growing reputation amongst the right people, that we can bring new gins to this great place.

So, this is our gin facts, and stats page. We love gin. And we love gin facts!

It´s not a total worldwide overview of gin sales, exports and inports data as such, although there is some good info there for that, but we are tailoring it to be meaningful to UK and Irish gin producers and Spanish enthusiasts, importers, wholesalers and potential buyers.

UK Gin Export and Sales Data

  • The UK is the biggest exporter of gin in the world, exporting to 139 countries. (UKTI).
  • 55% of British gin is exported overseas, making up 70% of global supply and was worth £421 million in 2015. (UKTI).
  • In 2014 the UK exported enough gin to make over 1.6 billion gin and tonics. (UKTI).
  • The Phillipines have the largest gin consumption per capita in the world.
  • Ginebra San Miguel from the Phillipines is the world´s best selling gin brand.
  • Premium gin brands like Tanqueray No. 10 and Hendrick’s now account for over a quarter of the UK gin market, with sales of premium bottles up nearly 50% in the two years to 2014. (UKTI).
  • The U.S is the UKs biggest gin market. Followed by Spain then Germany.
  • The Plymouth Gin distillery (known as the Black Friars Distillery) is now the oldest gin distillery in the world, having produced its first gins officially in 1793.
  • G&J Distillers, based in London, are the world’s oldest gin distillers. They have been producing gin for over 250 years. They produce Greenalls, Opihr and Bloom brands.
  • Recent figures released by Euromonitor show that gin grew 7.7% in value despite decreasing in volume by 1.1% for the year 2013-2014, reinforcing the presence of premiumisation and a preference for quality spirits.
  • The UK exported enough gin to pour 580 million gin and tonics in the US last year as exports rose 9% to a record £159 million. (UKTI).
  • Gin is now produced in over 30 countries.
  • 49 gin distilleries opened across the UK in 2015 alone. (WSTA).
  • 70% of the UKs gin is made in Scotland.
  • £400 million was spent by gin fans in Britain’s shops, up 10% on the previous year. (WSTA).

  • The best selling UK gins in the world for 2015. (9litre cases sold).

    (http://www.thespiritsbusiness.com/2016/07/the-worlds-best-selling-gin-brands/2/)
  • 5. SEAGRAMS Seagrams 180x400

  • 2015: 2.50m
  • 2014: 2.68m
  • % change: -6.72%
  • Place last year: 3
  • Last year the Pernod Ricard-owned brand was in competition with sister brand Beefeater, but its poor performance in 2015 dropped Seagram’s two places on the leader board.
    With the launch of Seagrams gin and a big push there, it will be an interesting year for the gin.
    Seagrams in Spain however looks good, we see more and more of this gin being sold there.
    Seagrams has been also stepping up its own tonic brand too.

 

 

  • 4. TANQUERAY Tanqueray 180x400

  • 2015: 2.60m
  • 2014: 2.40m
  • % change: 8.33%
  • Place last year: 5
  • Diageo’s Tanqueray continued its upward sales trajectory.
    Already a firm bartender favourite; in 2015 the brand launched “juniper-forward” Tanqueray     gin inspired by a recipe from the 1880s, piquing interest and no doubt further solidifying this highly sought-after status.
    In Spain, this is gin is a favourite and always seen on the shelves of the bars here.

 

 

 

  • 3. BEEFEATERBeefeater gin 180x400

  • 2015: 2.70m
  • 2014: 2.58m
  • % change: 4.65%
  • Place last year: 4
  • Stepping up one place from last year, Pernod Ricard’s Beefeater gin witnessed a bounce back in sales that catapulted its volumes to its highest recorded level.
    The brand re-released a limited edition run of Beefeater Crown Jewel, rolling out a new London-inspired bottle design for its Beefeater London Dry Gin. And it looked great.
    In Spain we see less of the Union Jack inspired bottle, but Beefeater is still a must have in most bars. And if you ask for a gin and tonic, you will likely get asked if you want Beefeater more than most by the barmen.

 

 

  • 2. BOMBAY SAPPHIREBombay 180x400

  • 2015: 3.33m
  • 2014: 3.00m
  • % change: 11.00%
  • Place last year: 2
  • Bacardi’s Bombay Sapphire was the second fastest-growing gin of 2015, reporting impressive double-digit growth. Since 2011, the brand has managed to boost its sales by more than one million cases, increasing distance from its closest competitor, Beefeater.
    In our opinion in Andalucia, Bombay just falls behind Beefeater as the most common gin offered to you by barmen, if you just ask for a gin and tonic. But it is always a favourite with the ladies, whereas Beefeater is in our opinion bught more by guys here.

 

 

  • 1. GORDONSGordons 180x400

  • 2015: 4.40m
  • 2014: 3.60m 
  • % change: 22.22%
  • Place last year: 1 
  • An incredible rebound has earned Gordon’s the well-deserved title of both top international gin brand and Gin Brand Champion 2016. Not only has Diageo’s flagship gin brand finally returned to growth, it added almost a quarter to its global volume sales – no mean feat.
    In our opinion, you see alot more Gordons in the supermarkets here, than on the shelves of the bars.
    It isnt the gin that is offered to you automatically. And that maybe is a case of it being a victim of over familiarity. The gin bars of Andalucia strive to offer the newest, “coolest” brands now. Great news for small producers.

 


Spain – drinking facts, stats and gin figures

  • Spain is the largest importer and consumer of UK gin in the EU. (UKTI).
  • In Spain, there are around 280,000 bars: that’s one for every 165 people, the highest ratio in the European Union. (El Pais).
  • Spain is the 3rd largest consumder of gin per person per litre in the world at 0.6L/pp.
  • In Europe, gin consumption increased by 7.3% from 12.4 million cases in 2009 to 13.3 million cases in 2014. (Euromonitor International).
  • And this is expected to increase by another 12.3% to 14.9 million cases by 2019.
  • Alcohol consumption in the hospitality trade rose 4% in Spain in 2015. The good times are back! (Restauracion News).
  • By segment, in 2015 in Spain, 35% of consumption was recorded in bars and cafes; 14% in hotels and restaurants; and the remaining 10% in nightlife.
  • Whiskey at 26% and gin at 21% are the most popular spirits consumed by the Spanish in 2015.

Drinks by % consumed by the Spanish in 2015

 

  • However, in catering sales figures, it is more favourable to gin, which shows the high growth, up 5.8% on 2014.
  • Meanwhile, in the domestic sales, alcohol sales were higher again, showing an annual growth of 10% for gin and liqueurs.
  • In 2013, the distillery, Los Alcores de Carmona in Seville recorded annual sales of €140,000 for their little known strawberry gin, Puerto de las Indias. In 2015, sales hit €10,000,000!!
  • It is estimated that 4.2 million people used Beefeater gin in Spain in 2015. (Statista.com).
  • 2.4 million Spanish used Bombay Sapphire.
  • The Top 10 gin brands consumed/used in Spain in 2015 are;
1. Beefeater (4.200 million consumers)Top 10 selling gins in Spain 2015
2. Bombay Sapphire (2.400 m)
3. Larios (2.255 m)
4. Tanqueray (1.403 m)
5. Seagrams (936,000)
6. Gordons (821,000)
7. Hendrick´s (713,000)
8. Other British Gin (470,000)
9. Rives (468,000)
10. Other Spanish Gin (378,000)

 

 

 

 

 

25 FACTS ABOUT GIN 

  1. Gin is in fact English – and not Dutch. Genever, from where the word gin is derived, is really a malted spirit that is essentially light whisky with juniper berries infused in it. Gin was developed in London and is a much purer spirit.
  2. Genever was originally brought back from Holland by England soldiers fighting in the 30 years war there in the 17th Century. It was given as a warming drink in the cold, damp lowlands. And it where the term “Dutch Courage” is thought to come from. 
  3. Gin as a stand alone spirit was born around 1689. The earliest known food pairing occurred in 1731:
    it was gingerbread!
  4. The Royal Navy from the 18th Century mixed gin with lime cordial to stop scurvy, and angosturas settled the stomach at sea.
  5. By 1726, London had 1,500 working stills and there were 6,287 places where you could buy gin.
  6. The Gin and Tonic was born in the Colonies during the 19th century. In efforts to avoid malaria, the demand for “Indian Tonic Water” grew. Gin was added to the tonic water to soothe the bitter taste of the quinine.
  7. The Philippines drinks the most gin. The global sales of the spirit is nearly 60 million cases, and almost half of this is consumed in the Philippines.
  8. The best way to taste gins for comparison is at room temperature, diluted with an equal measure of water. This reveals both the qualities and flaws.
  9. The biggest selling gin in the world in Ginebra San Miguel. The Philippines drink over 22 million cases of it and while this gin accounts for 43% of the global gin market, most people outside the Philippines have never heard of it.
  10. “Mother’s Ruin.” The reasoning behind the moniker varies, with claims that, being inexpensive, gin was the spirit of choice in brothels and also used in back alley induced abortions.
  11. Gin’s primary flavour is the sweet pine and soft citrus of the juniper berry. All other botanicals are added to highlight nuances of this complex and sophisticated flavour.
  12. Gin is basically, flavored vodka. The most usual production method for gin is to distill botanicals, with neutral grain alcohol. Making gin is like flavoring vodka, except that botanicals are always natural.
  13. Gin usually starts with neutral spirit: A commodity that gin distillers buy in bulk. Few make their own. It’s what the distiller does with this commodity in the flavor-infusing process that makes each gin different.
  14. Juniper Is still picked wild. The gin industry uses massive amounts of juniper berries. Surprisingly, few are cultivated, they are mostly picked wild by freelance labour.
  15. In 1721, Britain consumed 3.5 million gallons of gin.
  16. Gin became increasingly popular in the 1920s in the USA thanks to Prohibition. The reason for this was it was easy to make gin at home! All you needed was some cheap grain alcohol, flavourings like juniper, and a nice, big bathtub for distilling. That’s how “Bathtub gin” was born.
  17. London Dry Gin doesn’t need to be made in London – instead, it is a broad style guideline rather than a legal indicator.
  18. Gin must legally have a “predominant juniper flavour,” but there are no specifications or limits to how many other botanicals may be used, or the quantity of juniper berries that need to be added during the distilling process.
  19. The burst capillaries at the end of many alcoholics’ noses (often leading to swelling) are colloquially referred to as ‘gin blossoms.’ (my red nose is down to sunburn, right!!).
  20. Legend has it that Winston Churchill made his martinis by pouring a glass of Plymouth gin over ice, then merely glancing at a bottle of vermouth from the other side of the room. As such, a drink of pure gin (don’t try this unless you’re absolutely certain you can handle it!) with garnish and over ice is now known as a ‘Churchill Martini.’
  21. Until recently, Plymouth Gin was the sole gin style in the UK to boast a geographical indication.
  22. The Martini is thought to have been invented in 1882. The origin of the name however still remains a mystery.
  23. A true Martini contains gin, not vodka. And is made with sweet vermouth.
  24. Gin and tomato juice was all the rage as a hangover cure in New York City in 1928, years before the vodka-based Bloody Mary made its debut.
  25. Spain is thought to have re-invented the Gin and Tonic, using Ballon or Coupe glasses and new, innovative garnishes.